Introduction:
Burberry, a renowned British luxury fashion house, has a rich history dating back to its founder Thomas Burberry. The brand has evolved over the years but has always remained true to its heritage of innovation and boundary-pushing creativity. In 2017, Burberry introduced a new mission statement that was inspired by Thomas Burberry's Open Spaces manifesto. This article delves into Burberry's mission statement for 2017, exploring its connection to the brand's heritage, values, and vision.
Burberry Modern Slavery Statement:
As a global fashion brand, Burberry has a responsibility to ensure ethical practices throughout its supply chain. The company's modern slavery statement outlines its commitment to combatting forced labor, human trafficking, and other forms of exploitation. Burberry's dedication to transparency and accountability in addressing modern slavery aligns with its mission to uphold ethical standards and social responsibility.
Burberry Brand Identity:
Burberry's brand identity is synonymous with British heritage, craftsmanship, and innovation. The brand's iconic check pattern, trench coats, and accessories have become symbols of luxury and style. Burberry's ability to blend tradition with modernity has solidified its position as a leading fashion house, attracting a global clientele that appreciates quality and sophistication.
Burberry Core Values:
At the core of Burberry's ethos are values such as creativity, authenticity, and inclusivity. The brand values innovation and originality, constantly pushing boundaries to create unique and timeless pieces. Burberry's commitment to authenticity is evident in its emphasis on craftsmanship and attention to detail. Inclusivity is also a key value for Burberry, as the brand strives to reach diverse audiences and celebrate individuality.
Burberry Mission and Vision:
Burberry's mission is to create open spaces for creativity to flourish, inspired by Thomas Burberry's vision of innovation and exploration. The brand aims to break barriers and foster a culture of innovation that drives growth and success. Burberry's vision is to be a global leader in luxury fashion, setting trends and shaping the industry with its innovative designs and forward-thinking approach.
Burberry Brand Values:
Burberry's brand values reflect its commitment to excellence, integrity, and sustainability. The brand places a strong emphasis on quality and craftsmanship, ensuring that every product meets the highest standards of design and production. Integrity is also a key value for Burberry, as the brand maintains transparency and honesty in all its business practices. Sustainability is another important aspect of Burberry's brand values, with a focus on reducing environmental impact and promoting ethical sourcing.
Burberry's Values:
In addition to its brand values, Burberry upholds values such as diversity, empowerment, and community engagement. The brand embraces diversity and inclusivity, recognizing the importance of representation and equality in the fashion industry. Burberry also empowers its employees and partners to innovate and collaborate, fostering a culture of creativity and growth. Community engagement is another key value for Burberry, as the brand actively supports charitable initiatives and social causes.
Burberry Vision Statement:
Burberry's vision is to inspire and empower people to express themselves through fashion, creating a sense of confidence and individuality. The brand aims to be a source of inspiration and creativity, offering products that resonate with customers on a personal level. Burberry's vision is rooted in its heritage of innovation and craftsmanship, driving the brand forward as a global leader in luxury fashion.
Purpose of Burberry Plc:
The purpose of Burberry Plc is to drive sustainable growth and deliver value to shareholders, employees, and stakeholders. The company's focus on innovation, quality, and customer satisfaction is reflected in its strategic goals and business objectives. Burberry seeks to expand its global presence, drive digital transformation, and innovate in product development to maintain its position as a leading luxury fashion brand.
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